Twenty names, beside something people love
Learn Punjabi is a free home for the language and the Gurmukhi script, built for a diaspora trying to hold on to both. We do sell space on it — twenty small slots, a name and a line each — and we're careful about it, because the day this page starts feeling like an advert is the day it stops being worth anything to you or to us.
Why here
Nobody lands on a Gurmukhi alphabet lesson by accident. You don't go looking for this at eleven at night unless something is pulling you. A grandmother who is getting older. A child who answers in English. A wedding where you understood every speech and couldn't make one. People arrive here already caring, mid-thought, doing something they've meant to do for years — which is a different state of mind entirely from being caught between two videos.
And there's almost nobody here with you. If your organisation serves Punjabi families — a bank, a remittance service, an airline, a food brand, a university, a cultural trust — you already know how thin the ground is. There is no shortage of places that will put you in front of a Punjabi surname. There are very few that reach people in the middle of being Punjabi. This is one page of it, and there isn't a great deal else.
You'd be a name in the margin, not a thing to close. Twenty slots on the whole site: a name, a small icon, one line. Nothing expands, blinks, follows anyone around or waits for a mis-tap. No ad networks, no pop-ups, no retargeting pixels, no third-party scripts — the entire system is one small file we keep by hand. And nothing appears beside the actual work: not on a lesson, not in the quiz, not on the games, the review deck or anyone's own account. You're there while someone is browsing and curious, and out of the way while they're concentrating. It's a quieter kind of visibility, and people remember it better than the loud kind.
Whatever you fund, we'll tell you what it built. Sponsorship is most of the reason every lesson here is free for someone who couldn't pay for one. It is reinvested, all of it — into the next run of lessons and stories, into the tools that make them work better, and into getting the community events off a wishlist and into rooms. When your money finishes something, you'll hear which thing — and you're welcome to say so publicly.
Somebody's grandchild will read a letter their grandfather wrote, because of a site their parents found for free. It isn't the worst thing to have your name quietly beside.
What you'd be putting your name to
Every word of this was written, checked and paid for by people doing it in the evenings, because the alternative was that it didn't exist. It has quietly turned into one of the fullest free Punjabi resources anywhere, and it is still growing every month.
Underneath that sits a 29-lesson course across seven units, six practice games, a quiz with listening practice, free accounts that carry someone's progress between their phone and their laptop, and a personal word deck that brings back whatever they keep forgetting. None of it is behind a login, a trial or a price. Someone in Lahore, Southall or Surrey opens it and it simply works.
Numbers are the easy part of this conversation — current traffic, search visibility and audience breakdowns go to every serious enquiry. Just ask and we'll send them.
Eight pages: the audience and where they are, what a placement looks like at true size, the full specification, what we will and won't accept, and indicative prices for every tier. Made for forwarding to whoever signs things off.
Who you'd reach
The Punjabi diaspora, mostly second and third generation, concentrated in the United Kingdom, Canada, the United States and Australia, with steady readership from India and East Africa. In practice, they tend to be:
- Adults reconnecting with heritage. They understand more Punjabi than they speak, and they're doing something about it — often after a wedding, a funeral, a first child, or a trip to Punjab.
- Parents teaching children. Looking for material their kids will actually sit through, and for the right word for a relative they only ever heard, never read.
- Students and new learners. Coming through the alphabet, greetings and numbers, often alongside a Gurmukhi class or gurdwara school.
- Culturally engaged readers. People arriving for Vaisakhi, Partition, Guru Nanak, kabaddi or phulkari and staying for the language.
They are, in other words, exactly the people most brands say they want to reach and rarely do — in a moment where they've chosen to spend attention on their own culture.
Ways to be part of it
There are only four, and they're meant to suit very different people. A slot in the rails is £49 a month and you can just take one. The other three we'd rather talk about first — what they're worth genuinely depends on what you're hoping for, and we'd rather find that out than send you a rate card. Prices exclude VAT.
£49 /month Fixed price, cancel any time · no minimum term · one of 20 slots
- Your name, your icon and one line, in the side rails
- Never beside a lesson, the quiz, the games or anyone's account
- Made for the driving school, the restaurant, the shop, the practice
- Usually live within the week
Let's talk
- Exclusive placement in your category — no competitor beside you
- "Supported by" billing across the site
- First option on new sections, guides and the video series
- Named in what your support funded, if you'd like to be
Let's talk
- Sponsor a lesson, culture guide or story — "presented by"
- Relevant, non-intrusive and always clearly labelled
- Natural fit for banks, remittance, travel, food and education
- Sensible option to sponsor a themed set, e.g. wedding vocabulary
Let's talk
- Back a free, public language-preservation resource
- Ideal for heritage funds, universities and cultural bodies
- Recognition shaped to your reporting requirements
- Happy to scope a defined deliverable, e.g. a culture guide series
An individual rather than an organisation? The warmest way in is simply to become a patron — same gratitude, no paperwork.
What you'd actually look like
This is it — the whole format. A name, an icon and one line, in the margin beside something someone chose to read.
That's the ceiling, not the starting point — it never grows, never animates, never follows anyone around, and never appears beside a lesson, the quiz, the games, the review deck or anybody's account. On a narrower laptop there are no rails at all: there isn't room without squeezing the words, and the words win.
How it works
Four steps, no salespeople, and an honest answer either way.
Our values come first — including with you
This is a heritage space, so we curate carefully. That protects the community's trust — and it's precisely what makes a partnership here worth having.
- Aligned partners only. We work with organisations that respect Punjabi and Sikh culture, and we'll ask you how you serve it.
- Some categories we won't accept. No alcohol, tobacco, gambling, or anything at odds with the community's values — regardless of budget.
- Always clearly labelled. Sponsorships are marked as sponsorships. We will never disguise one as a lesson, a story or a recommendation.
- Learners stay first. Nothing that slows the site, clutters a lesson, tracks people around the web, or puts free content behind a gate.
- No editorial influence. Sponsors don't shape what we teach or how we teach it. You can sponsor a guide; you can't write it.
Questions we're usually asked
What does it cost?
There's no rate card, because a footer supporter line and a year of exclusive category billing aren't the same product. Tell us your goals and budget range and we'll tell you honestly what's possible — including if the answer is "less than you'd think" or "we're not right for this".
How big is the audience?
The media kit has the audience breakdown, the geography and the traffic as of the month it was issued. Beyond that we share current figures with every serious enquiry rather than putting a number on a page that goes stale — ask and you'll have it the same day.
Do you run ads?
No ad networks, ever — no programmatic, no retargeting, no third-party trackers following your customers around. Sponsorship here is a direct relationship with us, which is why there are only a few of them.
Can we sponsor something specific?
Yes, and it's often the best value. A culture guide, a themed vocabulary set, a practice tool, or a section of the coming video series can each carry a "presented by" credit that makes the support tangible.
Is this a charity? Can we get a receipt?
Learn Punjabi is an independent, self-funded project rather than a registered charity, so sponsorship is a commercial arrangement and we invoice for it properly. If your funding requires charitable status, tell us early and we'll be straight with you about what we can and can't do.
What if we want to stop?
Terms are agreed up front and we don't lock anyone in beyond them. If a partnership stops working for either side, we'll unwind it gracefully — the placement comes down, and we part on good terms.
Let's talk
Tell us about your organisation and what you'd like to do. Every enquiry is read by the person who builds this site — usually replied to within a couple of days.
Prefer email? partner@learnpunjabi.net